Back to BlogLegal

The Complete Guide to Music Rights Clearance for Festival Content

10 January 202612 min read

Why Music Rights Matter for Festival Creators

Posting festival content without proper music rights clearance is the fastest way to get your videos muted, removed, or worse—face copyright strikes. In 2026, TikTok's automated content ID system is more sophisticated than ever, and festival organisers are actively monitoring unauthorised use of performance footage.

Understanding the Three Types of Music Rights

1. Master Recording Rights

Owned by the record label or artist. This covers the actual recorded version of the song. When you film a DJ playing a track or an artist performing their hit single, you're capturing the master recording.

2. Composition Rights

Owned by the songwriter/publisher. This covers the underlying musical composition—the melody, lyrics, and arrangement. Even if you're filming a cover performance, composition rights still apply.

3. Performance Rights

When an artist performs live at a festival, performance rights come into play. Most festivals secure blanket licenses from performing rights organisations (PRS for Music in the UK), but these don't automatically extend to social media content creators.

How Festival Content Creators Can Stay Compliant

Work with Rights-Cleared Networks

The safest approach is partnering with creator networks (like FestivalInfluencer Network) that pre-negotiate rights clearances with festivals, artists, and labels. This ensures your content won't be muted or removed.

Use TikTok's Commercial Music Library

For branded content, TikTok offers a commercial music library with pre-cleared tracks. However, this doesn't include live performance footage—only background music for your own original content.

Secure Direct Permissions

If you're working independently, reach out to the festival's media team and the artist's management to secure written permission. Get it in writing via email, specifying:

  • Which performances you're filming
  • Where you'll post the content (TikTok, Instagram, etc.)
  • Whether the content is organic or paid/sponsored
  • Duration of usage rights
  • Film Non-Performance Content

    The safest content doesn't include live performances at all—focus on festival atmosphere, food vendors, fashion, behind-the-scenes moments, and creator experiences. No music rights issues, and often higher engagement.

    What Happens If You Don't Clear Rights?

  • **Best case**: Video gets muted, losing all engagement
  • **Common case**: Video removed, no strikes issued
  • **Worst case**: Copyright strike on your account, risking suspension
  • **Legal case**: Cease and desist letters or legal action (rare but increasing)
  • Red Flags That Will Get You Caught

  • Filming headline acts performing their biggest hits
  • Using festival footage in sponsored/branded content without clearance
  • Posting full song performances (even 60 seconds can trigger content ID)
  • Ignoring festival photography/videography policies posted at entry
  • Best Practices for 2026

    1. **Read festival media policies** before you arrive—most are posted online

    2. **Film strategically**: Capture crowd reactions, not just stage performances

    3. **Use original audio** when possible—your own voiceover or commentary

    4. **Partner with networks** that handle rights clearance for you

    5. **When in doubt, ask**—festival media teams are usually responsive

    Music rights might seem complicated, but they're non-negotiable. Protect your account, respect artists' work, and create content that lasts.

    Stay Updated

    Get the latest festival marketing insights delivered to your inbox.