Case Studies

Real Campaigns, Real Results

See how we've helped festivals, brands, and sponsors achieve their marketing goals through authentic creator content and strategic amplification.

TikTokUGCWhitelistingMusic FestivalGen Z

Wireless Festival 2024 - Premium Beverage Brand

Client: Leading Energy Drink BrandFestival: Wireless Festival, LondonDate: July 2024
Objective

Drive brand awareness and product trial amongst Gen Z festival-goers through authentic creator content and paid amplification.

Challenge

Reach a highly competitive audience during peak festival season whilst maintaining brand safety and music rights compliance.

Result

Campaign exceeded KPIs by 180%, with organic content outperforming paid ads by 3x. Client renewed for 5 additional festivals.

Our Solution
  • 1

    Recruited 15 vetted TikTok creators (avg. 45K followers) with proven festival content experience

  • 2

    Developed trend-aligned content strategy featuring product integration, festival atmosphere, and artist performances

  • 3

    Cleared all music rights and usage permissions in advance

  • 4

    Deployed on-site content team for real-time capture and rapid turnaround

  • 5

    Amplified top-performing content via Spark Ads with precise audience targeting

Key Metrics

8.2M

Total Video Views

4.5M

Total Reach

12.8%

Engagement Rate

3.2%

Click-Through Rate

£0.08

Cost Per Engagement

4.2x

ROAS

"

FestivalInfluencer Network delivered beyond our expectations. The content was authentic, on-brand, and drove real business results. The team's expertise in rights clearance and brand safety gave us complete confidence.

— Marketing Director, Premium Beverage Brand

Festival MarketingSustainabilityTicket SalesMulti-Phase Campaign

Reading Festival 2024 - Festival Organiser Campaign

Client: Reading & Leeds FestivalFestival: Reading Festival, BerkshireDate: August 2024
Objective

Increase ticket sales for final release and drive awareness of new sustainability initiatives amongst rock and alternative music fans.

Challenge

Cut through saturated festival marketing landscape and communicate sustainability message without appearing preachy.

Result

Final ticket release sold out 2 weeks ahead of schedule. Sustainability content achieved 18% higher engagement than entertainment content.

Our Solution
  • 1

    Curated 20 creators across rock, alternative, and eco-conscious niches (avg. 38K followers)

  • 2

    Developed multi-phase content strategy: pre-festival hype, on-site coverage, sustainability spotlights

  • 3

    Created shot lists highlighting green initiatives (reusable cups, recycling, eco-camping)

  • 4

    Produced 45 pieces of rights-cleared UGC over 3-day festival period

  • 5

    Amplified content targeting 18-25 year olds in key UK cities

Key Metrics

12.5M

Total Video Views

6.8M

Total Reach

14.2%

Engagement Rate

125K

Ticket Page Visits

2,400+

Attributed Ticket Sales

6.5x

ROI

"

The team understood our brand and delivered content that felt authentic to Reading Festival's identity. The sustainability messaging was woven in naturally, and the results speak for themselves.

— Head of Marketing, Reading & Leeds Festival

FashionE-commerceProduct SeedingShoppable ContentROI

Parklife 2024 - Fashion Brand Activation

Client: Emerging Streetwear BrandFestival: Parklife, ManchesterDate: June 2024
Objective

Launch new festival collection and drive e-commerce sales through influencer seeding and on-site content creation.

Challenge

Build brand awareness in competitive fashion space whilst driving immediate conversions during 2-day festival window.

Result

Festival collection sold out within 48 hours post-festival. Brand gained 12K new Instagram followers and 8K TikTok followers during campaign period.

Our Solution
  • 1

    Selected 12 fashion-forward creators (avg. 52K followers) aligned with brand aesthetic

  • 2

    Seeded festival collection 2 weeks pre-event for unboxing and styling content

  • 3

    Deployed on-site content team to capture creators wearing collection at festival

  • 4

    Created shoppable content with direct product links and exclusive discount codes

  • 5

    Ran coordinated Spark Ads campaign targeting fashion-conscious festival-goers

Key Metrics

5.8M

Total Video Views

3.2M

Total Reach

15.6%

Engagement Rate

48K

Link Clicks

£127K

Attributed Sales

8.3x

ROAS

"

We couldn't have asked for better results. The creators were perfectly aligned with our brand, the content was stunning, and the sales exceeded our wildest projections. We're already planning our next festival season with them.

— Founder, Emerging Streetwear Brand

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